Case Study: Runnings achieves faster on-time marketing approvals with ProofHQ

Major Retailer Streamlines Review and Approval for Marketing And Sales Collateral

Runnings, a major multi-store retailer, needed a faster way to review and approve marketing and sales collateral. Its team was relying on printed pages, routing slips, and manual handoffs, which created bottlenecks whenever reviewers were out of the office. Runnings turned to ProofHQ’s online proofing tool to replace the slow, paper-based process.

With ProofHQ, Runnings enabled collaborative review with markup and commenting tools, centralized feedback, and greater visibility across reviewers. The result was a dramatically faster approval cycle, several weeks of employee overtime eliminated compared with the previous year, and zero missed print deadlines since implementation.

Runnings

Dennis Jensen

Director of Marketing and Advertising