Case Study: Genesis Direct improves client service and proofing efficiency with ProofHQ

Direct Marketing Firm Wins Clients with Online Proofing

Genesis Direct is an integrated marketing company that struggled to manage proof approvals for increasingly large and complex clients using email and PDF attachments. As project volumes grew — including high-activity accounts requiring about 100 print ads and 500,000 direct mail pieces per week — the team needed a centralized, more trackable way to handle revisions, approvals, and archives. ProofHQ provided the online proofing service to solve these workflow challenges.

Using ProofHQ, Genesis Direct implemented a multi-step online proofing process that let clients mark up artwork, request revisions, and approve proofs in one place while the creative team tracked all activity, versions, and time spent. ProofHQ improved customer service, strengthened audit and archive capabilities, and made the process more efficient for both Genesis Direct and its clients. The company reported significant ROI, faster proof handling, and better client satisfaction, and is now rolling ProofHQ out to more customers.

Genesis Direct

Victoria Anderson

Project Manager