Case Study: Bare Escentuals improves design collaboration and speeds time-to-market with ProofHQ

Cosmetics Brand Improves Design Collaboration

Bare Escentuals, the San Francisco cosmetics brand behind bareMinerals and other product lines, was struggling with a paper-based proofing process that slowed collaboration and caused missed marketing deadlines. Using hardcopy proofs and email to route creative work made it difficult to keep up with a high volume of packaging and marketing projects.

With ProofHQ, Bare Escentuals moved to an easy-to-use online proofing workflow that let the design and traffic teams review and revise files in real time. ProofHQ helped cut proofing time by nearly 50%, reducing routing from about two weeks to roughly one week, while improving visibility, boosting productivity, and allowing the team to handle more projects at once.

Bare Escentuals

Andrea McCulloch

Traffic Coordinator