Case Study: Henson Group achieves 20% greater efficiency with ProofHQ

A Promotional Products Company Uses Online Proofing to Enhance Efficiency and Customer Service

Henson Group, a promotional products company specializing in custom apparel for sporting goods dealers, struggled with a slow, email-based proof approval process. With more than 500 proofs a month, customer service reps were stuck forwarding messages between customers and artists, which delayed orders and made it hard for customers to annotate changes clearly. The company used ProofHQ to replace this manual workflow.

ProofHQ implemented an online proofing and approval system with email notifications and annotation tools, and it was fully in place in about 2–3 weeks. The result was a much faster approval timeline, with proofs often approved the same day, and customer service reps spending less time on email follow-ups. Henson Group reported a 20% efficiency improvement during its busy season, and praised ProofHQ for strong support and easy adoption.

Henson Group