Case Study: ShipBob achieves 123% increase in content downloads with Proof Experiences

ShipBob - Customer Case Study

ShipBob, a Chicago-based SaaS company that helps eCommerce businesses with fulfillment, had a library of gated ebooks but no way to dynamically surface the most relevant CTA for each blog visitor within their CMS. They needed a solution to personalize content upgrades and guide visitors down a repeatable customer journey without relying on engineering resources — so they turned to Proof and its Experiences product.

Using Proof Experiences, ShipBob’s marketing team built behavior-based audiences, embedded smart CTAs across blog posts, and mapped a three-step journey (download content → request a quote → create a free account). In a 28-day A/B test (95% statistical significance) Proof helped ShipBob drive a 123% increase in content downloads, a 53% lift in blog leads, and required zero engineering hours to implement.

ShipBob