Case Study: ProfitWell achieves a 162% increase in blog leads with Proof Experiences

ProfitWell - Customer Case Study

ProfitWell, a SaaS leader in pricing strategy, faced a problem: they had many videos and ebooks but no way to surface the most relevant content for each blog visitor. To solve this, they partnered with Proof and used Proof Experiences to personalize CTAs and content journeys on their blog.

Using Proof Experiences, ProfitWell launched dynamic, targeted content blocks that showed the most relevant gated offers without any engineering time. The personalized CTAs drove a 162% increase in blog leads from content downloads, lifted email submissions for high-value assets, and helped the marketing team hit their KPI goals.

ProfitWell Metrics