Case Study: Laurie Anne King achieves 71% more webinar registrations with Proof

Laurie Anne King - Customer Case Study

Laurie Anne King, a personal development coach who grows her business with a weekly live webinar promoted via Facebook ads, faced rising advertising costs and needed a way to profitably scale registrations. She added Proof’s social‑proof notifications to her webinar landing page to increase trust and encourage more signups.

Using Proof to display “X number of people registered for the webinar” lifted the landing page conversion from 35% to 60% (a 71% increase), cut cost per lead from $7.33 to $3.31, and generated roughly $252 in weekly savings (about $832/month); Laurie Anne King reports she’s on track for her most profitable month thanks to Proof.

Laurie Anne King

Laurie Ann King

Personal Development Coach