Case Study: BuildFire achieves a 46% increase in marketing-qualified leads with Proof Experiences

BuildFire - Customer Case Study

Buildfire, a San Diego–based mobile app development platform and agency, faced two major drop-off points in its signup funnel and wanted to boost Marketing Qualified Leads (MQLs) without heavy engineering work. They partnered with Proof and deployed Proof Experiences to optimize calls-to-action and form behavior across the funnel.

Using Proof Experiences, Buildfire added inline social proof, prefilled and auto-hidden fields via Clearbit and Segment enrichment, personalized headlines and testimonials, and resumed sessions where visitors had previously bounced. After a two-week A/B test (reaching 95% statistical significance), Buildfire saw a 46% increase in MQLs, a 48% lift in homepage CTR from step 1 to step 2, hit a company record for MQLs, and required only one hour of engineering time to implement.

Buildfire