Case Study: Bench achieves a 23% increase in content downloads with Proof Experiences' smart CTAs

Bench - Customer Case Study

Bench, North America’s largest bookkeeping service, needed to increase organic leads from its blog and be more deliberate about presenting trial offers. Their CTAs were uniform across posts and didn’t adapt to visitor intent or buyer stage, so Bench partnered with Proof and used Proof Experiences to create personalized, audience-aware CTAs without engineering involvement.

Proof implemented smart, in-line CTA blocks across high-value blog posts that changed by topic and buyer stage—offering content downloads for cold visitors, trial prompts for engaged readers, and upsell messaging for customers. The campaign boosted content downloads by 23%, was expanded to 195 blog posts and homepage offers, and required zero engineering hours.

Bench

Dennis Pavlina

Manager Web & Growth