Case Study: Appcues achieves a 42% increase in new trials with Proof Experiences

Appcues - Customer Case Study

Appcues, a Boston-based SaaS leader in product-led growth, needed to increase demo requests and trial starts by improving conversion rates from their existing website traffic. They turned to Proof, using Proof Experiences (with Clearbit integration) to enable industry-based personalization on their homepage.

Proof helped Appcues segment visitors into seven industry audiences and serve industry-specific customer logos via Experiences. The personalized social proof lifted trials by an average of 42% (a 42.54% uplift versus the generic control) at 99% statistical significance, delivering a clear, measurable boost in trial starts.

Appcues

Jared DeLuca

Demand Generation