Case Study: Tic Tac achieves mass awareness and trial with Proof Experiences

Tic Tac - Customer Case Study

Tic Tac turned to Proof Experiences to support the launch of Tic Tac Gum, the company’s first innovation in nearly 50 years. The challenge was to generate mass awareness and trial among 18-24-year-olds across Canada.

Proof Experiences created a National Gum Day sampling campaign, staffing 120 trained Brand Ambassadors to activate in Toronto, Montreal, and Vancouver. Through interactive games and high-volume sampling, Proof Experiences distributed 250,000 samples in one weekend, hitting the campaign’s target and driving strong trial for Tic Tac Gum.

Tic Tac