Case Study: Smith School of Business doubles virtual event attendance with Proof Experiences

Smith School of Business - Customer Case Study

Smith School of Business needed to transform its popular annual alumni networking event into an engaging virtual experience that could still capture the energy of the original Steam Whistle Brewery gathering. Proof Experiences helped deliver this online format using its virtual event strategy, technology management, and live event production services.

Proof Experiences created a three-hour virtual “main stage” experience followed by networking through the Proof lounge and “Find a Fellow” features, with live entertainment, a mixology demo, and interactive audience participation. The event drew alumni from around the world, doubled attendance, and earned the highest exit-survey rating yet, with 78% of attendees reporting they were “totally satisfied.”

Smith School of Business