Case Study: Sanofi Pasteur boosts senior flu vaccine awareness with Proof Experiences

Sanofi Pasteur - Customer Case Study

Sanofi Pasteur worked with Proof Experiences, alongside Proof Inc., to create a compelling National Seniors Day campaign in Toronto. The challenge was to capture the attention of government officials and media while highlighting the benefits of the FLUZONE® High Dose vaccine for seniors, their caregivers, and families, with the broader goal of increasing its inclusion in provincial immunization programs for Canadians aged 65+.

Proof Experiences delivered an experiential campaign centered on a striking visual installation: a mountain of boxed flu vaccines stacked to the height of the CN Tower, including a specially designed 12,200-box tower representing annual influenza hospitalizations in Canada. The event drew strong VIP attendance, including health officials and 13 patient stakeholder organizations, and generated 41 media hits, two national stories, 14 interviews, and more than 13 million media impressions.

Sanofi Pasteur