Case Study: RBC Rewards achieves 10%+ top-of-mind awareness with Proof Experiences

RBC Rewards - Customer Case Study

RBC Rewards worked with Proof Experiences to boost awareness of the RBC Rewards+ Visa card among millennials. In a crowded market for Visa cards and attention from younger consumers, the challenge was to break through with a bold campaign.

Proof Experiences created the “Earn It” campaign, using branded retail ads, influencer support, and an exclusive experiential event called Night Off in Toronto for cardholders and millennial financial media influencers. The activation featured entertainment, custom food and beverage, and partner experiences, helping the campaign reach millions of Canadians and lift top-of-mind awareness by over 10% with the target audience.

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