Case Study: Ontario Tire Stewardship boosts tire recycling awareness with Proof Experiences

Ontario Tire Stewardship - Customer Case Study

Ontario Tire Stewardship (OTS) needed to raise awareness and change consumer behavior around tire recycling in Ontario, where used tires were often being dumped in ditches, fields, forests, and rivers. Proof Experiences supported the organization with an experiential outreach and consumer education campaign centered on the Tire Take-Back Tour and tire recovery program.

Proof Experiences engaged more than 125,000 consumers and their families across 25 cities and local fairs over four years through branded activations, a mascot, hands-on education, tour planning, and social content. The campaign helped Ontarians understand the value of tire recycling, generated media coverage, and encouraged thousands of people to return used tires for recycling, contributing to Ontario reaching 100 million tires collected and recycled.

Ontario Tire Stewardship