Case Study: Metro drives holiday sales growth with Proof Experiences' Irrésistible Pop-Up

Metro boosts holiday sales with Proof Experiences at Union Station in 18 days

The customer, Metro, faced the challenge of boosting incremental sales for its Irrésistible brand and Food Basics stores during the holiday season. The vendor, Proof Experiences, was engaged to create an experiential marketing strategy to intercept festive shoppers and convert their intent into higher-margin sales.

Proof Experiences designed and implemented an immersive holiday pop-up in Toronto's Union Station, designed as a modern condo to showcase products. The solution included a kitchen-style checkout with exclusive offers, product sampling, and giveaways. This approach successfully built awareness and drove conversion, resulting in 11,000 product giveaways and a 90% increase in positive feelings toward the Irrésistible brand among participants.

Metro