Case Study: Medavie Blue Cross delivers a standout virtual conference with Proof Experiences

Medavie Blue Cross - Customer Case Study

Medavie Blue Cross needed to move its flagship annual sales conference online while preserving the familiar look and feel of the in-person event. Proof Experiences was brought in to help design, plan, and execute a virtual conference experience for the company’s top clients, prospects, and internal teams, in both English and French.

Proof Experiences delivered a fully branded virtual event platform with engagement tools, gamification, registration management, content and production support, and virtual audience engagement tactics. The four-day Benefits Together Virtual Conference drew over 530 attendees from Canada and the US, a 54% increase over the 2019 live conference, and received strong feedback from participants who praised the experience as a benchmark for future events.

Medavie Blue Cross

Rosann Savidant

Senior Advisor and Team Lead - Corporate Marketing