Case Study: Mattel's Hot Wheels becomes the must-see AutoShow destination with Proof Experiences

Mattel drives 2x Walmart pop-up sales vs. projections with Proof Experiences

Mattel's Hot Wheels brand faced the challenge of creating an experience compelling enough to make fans attend the Canadian International AutoShow specifically for them. To meet this challenge, they partnered with vendor Proof Experiences for a full suite of services including creative ideation, production, and event management.

Proof Experiences implemented a solution that included a Kids Zone with a life-sized monster truck, a Collector Zone, and a Walmart pop-up store. The results were significant, with the event setting three CIAS attendance records and the pop-up store generating sales that were double the projections. Proof Experiences helped Hot Wheels define the show and capture the hearts of fans of all ages.

Mattel