Case Study: Kijiji builds local market share with Proof Experiences' Red Bull Crashed Ice activation

Kijiji - Customer Case Study

Kijiji wanted to grow market share in Eastern Quebec while creating a stronger emotional connection with local consumers. Proof Experiences supported the brand with an experiential marketing approach centered on a high-profile event partnership, combining strategy, creative services, sponsorship management, and social media planning.

Proof Experiences sponsored and produced La Descente, a custom rookie track at Red Bull Crashed Ice in Quebec City, giving first-time participants a way to experience the sport in a more accessible format. The activation also featured the Kijiji Kabin, on-site education about new site features, and a paid, earned, shared, and owned campaign; while no specific numerical results were provided, the effort was designed to drive buzz, engagement, and local brand awareness.

Kijiji