Case Study: Kijiji Builds Awareness and Trial in the GTA with Proof Experiences

Kijiji - Customer Case Study

Kijiji partnered with Proof Experiences to build awareness and drive trial among the South Asian community in the GTA. The challenge was to challenge misconceptions about used items while communicating in ways that felt culturally relevant and authentic.

Proof Experiences developed the Kijiji Tour, providing specialized brand ambassadors, training, and team leads. The team was fluent in multiple South Asian languages and activated at targeted festivals and neighbourhoods, helping Kijiji connect with the audience in their native languages; the case study does not cite specific numeric results.

Kijiji