Case Study: Health Canada engages 6,894 students with Proof Experiences’ Know More Opioids Live Tour

Health Canada engages 6,894 students with Proof Experiences

Health Canada faced the challenge of educating young people about the dangers of opioid misuse in a way that was credible and engaging, moving beyond fear tactics. They partnered with Proof Experiences to create an experiential marketing program that would resonate with youth.

Proof Experiences designed and implemented a mobile, five-zone interactive installation called the Know More Opioids Live Tour. This immersive experience addressed key themes like stigma and overdose response through tactile, digital, and social components. The tour reached 6,894 students across 54 schools in seven provinces, receiving an average teacher rating of 4.7 out of 5 for its effectiveness and impact.

Health Canada