Case Study: Health Canada engages 37,385 students with gamified harm-reduction education from Proof Experiences

Health Canada engages 37,385 students with Proof Experiences

The customer, Health Canada, faced the challenge of educating post-secondary students about the risks of polysubstance use without sounding preachy. The vendor, Proof Experiences, was engaged to develop an experiential marketing strategy to meet this need.

Proof Experiences created a national campus tour featuring an interactive booth with two gamified touchscreen experiences: a memory matching game and a substance use quiz. This solution successfully engaged 37,385 students, generated 79,720 campaign impressions, and achieved an average dwell time of nearly eight minutes.

Health Canada