Case Study: Health Canada drives opioid awareness with Proof Experiences

Health Canada - Customer Case Study

Health Canada partnered with Proof Experiences to support its KNOW MORE initiative, “Drugs. Get the Facts. Know the Risks.” The challenge was to raise awareness about opioid risks and drug education among teens and parents in a way that would resonate more effectively than traditional “don’t do drugs” messaging.

Proof Experiences delivered a fully integrated campaign that included campaign development, experiential marketing, creative and website development, staffing and training, measurement and analytics, and an influencer campaign. The work expanded the national outreach through high schools, communities, and facilitated events, helping the KNOW MORE campaign win the Lighthouse Award of Communications Excellence for its leadership, vision, and insight.

Health Canada