Case Study: Health Canada educates students on vaping risks with Proof Experiences' Virtual Classroom

Health Canada - Customer Case Study

Health Canada partnered with Proof Experiences when COVID-19 forced the cancellation of in-person vaping awareness campaigns, including its Consider the Consequences program for high school students across Canada. The challenge was to keep educating teens about the risks of vaping in a way that could still be engaging and effective in a virtual classroom environment.

Proof Experiences repurposed the existing content into a turnkey virtual learning experience for teachers and students, featuring a relatable brand ambassador, interactive activities, videos, real-time quizzes, and anonymous question submission. In the pilot period, Proof Experiences engaged 26 classrooms and 235 students over two weeks and achieved a 4.3/5 feedback rating, with teachers and students praising the interactive format and the different experience it brought to class.

Health Canada