Case Study: Ferrero Rocher boosts brand awareness with Proof Experiences' immersive chocolate bar sampling tour

Ferrero Rocher - Customer Case Study

Ferrero Rocher partnered with Proof Experiences to support the launch of its first new chocolate bar in over a decade. The challenge was to grow awareness of the brand and its products beyond the holiday season and position Ferrero Rocher as an everyday treat.

Proof Experiences created an immersive mobile chocolate bar sampling tour, with a giant bar-wrapped truck visiting key Toronto-area hotspots and handing out full-size samples through brand ambassadors. The campaign delivered strong measurable impact, including 1.4M+ impressions, 36,000+ social engagements, and 38,000 samples distributed over a three-week GTA tour.

Ferrero Rocher