Case Study: Enbridge Gas engages 52,000+ consumers with Proof Experiences’ Granny’s House

Enbridge Gas - Customer Case Study

Enbridge Gas wanted to capture consumers’ attention and clearly communicate its money-saving and energy-efficiency programs. Proof Experiences helped deliver this message through an experiential marketing activation, using an interactive home energy information booth called Granny’s House to educate shoppers and encourage participation in Enbridge Gas Residential rebate and incentive programs.

Proof Experiences toured Granny’s House across retailers in Central and Eastern Ontario for more than 8 days, engaging over 52,000 customers with an average dwell time of over three minutes. The activation generated hundreds of program signups and thousands of qualified leads, supported by brand ambassadors, tour logistics, venue management, and reporting and analytics.

Enbridge Gas