Case Study: Earth’s Own boosts brand consideration with Proof Experiences

Earth’s Own Food Company - Customer Case Study

Earth’s Own Food Company, a Canadian producer of 100% plant-based beverages, was undergoing a product refresh that included reformulation, redesigned packaging, and new specialty product innovation across the country. To support the launch and connect with Gen Z consumers, Earth’s Own partnered with Proof Experiences to create a mobile experiential tour and “sips-to-lips” sampling program.

Proof Experiences delivered an immersive activation featuring a custom latte-art experience, a footprint-powered truck entry, consumer cup customization, and a high-value coupon to encourage future purchase. The campaign also invited participants to create their own “Plantifesto” to promote plant-based living. Results included over 6,000 impressions, 75,000 samples distributed, and a 28% lift in brand consideration.

Earth’s Own Food Company