Case Study: Bruno Fine Foods achieves a 45% reduction in sales processing costs and 24/7 ordering with Pronto Software

Specialising in quality customer experience

Bruno Fine Foods, a third‑generation importer and distributor founded in 1956, faced a cumbersome, phone‑based ordering process with limited live inventory visibility, frequent errors and inconsistent product information that undermined its premium customer experience. To provide 24/7 ordering, richer product detail and greater transparency, Bruno turned to Pronto Software, implementing Pronto Xi as its ERP alongside an integrated eCommerce site and the Pronto Sales App.

Pronto Software delivered an integrated solution (Pronto Xi + eCommerce + Pronto Sales App, supported by Pronto Woven) that centralised product and stock data, let customers self‑serve online and enabled sales reps to order on the go. The implementation reduced sales processing costs by 45%, shifted nearly 50% of orders to the website, cut ordering errors and sales headcount, and provided consistent, transparent product information with true 24/7 availability.

Bruno Fine Foods

Dylan Garofalo

Sales & Marketing Manager