Case Study: a European football club delivers live sports streaming and VOD on Smart TVs with Promwad

European Football Club launches Smart TV streaming app in 24h discovery with Promwad

The customer, a European football club, wanted to provide its fans with native Smart TV applications for live streaming, video on demand, and club news, while also integrating a merchandise and ticket store. They engaged the vendor Promwad to overcome this complex challenge and develop a solution for Samsung and LG webOS platforms.

Promwad developed a comprehensive Smart TV OTT application that featured live streaming, VOD, and DRM-protected playback using Google Widevine and Microsoft PlayReady. The solution included seamless SSO integration with the club's loyalty platforms and in-app merchandising. As a result, the club successfully delivered a dedicated fan engagement platform directly to Smart TVs, enhancing the viewer experience with secure and stable content delivery.