Case Study: The Big Cheezy achieves 2,300+ new Facebook followers and major engagement lift with PromoRepublic

The Big Cheezy - Customer Case Study

The Big Cheezy, NOLA’s gooiest sandwich shop, was preparing to introduce a new sandwich and open a second Mid‑City location but needed to quickly build local awareness and drive traffic. PromoRepublic partnered with The Big Cheezy, using its social media tools and services — creating original content, promotions, contests and scheduled posts — to support the launch and local outreach.

PromoRepublic implemented higher‑quality, more frequent posts with appetizing photography, educational copy, VIP sign‑ups and giveaways, plus a consistent posting cadence that built momentum. The campaign delivered measurable results: a 2,300+ follower increase on Facebook, about a 1,356 increase in likes/comments per post, and reduced internal social management to roughly 1 hour per week, boosting engagement and local foot traffic as the new location opened.

The Big Cheezy

Brian Fairbanks

Social Media Strategist