Case Study: Inciting Marketing Solutions achieves 50% time savings with PromoRepublic

How One Marketing Agency Freed Up 50% of Time by Improving Collaboration

Inciting Marketing Solutions, a seven-person marketing agency, was bogged down by a spreadsheet- and email-based content process that required about five hours a week coordinating client approvals and used multiple posting tools (Hootsuite, Postfity) that didn’t solve collaboration. To centralize scheduling, approvals, content creation and client feedback, the agency adopted PromoRepublic’s platform.

PromoRepublic implemented its calendar, approval workflows, comment notifications and idea bank so clients and the team could create, review and approve posts in one place, reducing back-and-forth and the need for separate design tools. As a result, Inciting Marketing Solutions freed roughly 5 hours per week (20 hours per month), about 50% of the time previously spent on coordination, while improving content consistency and workflow visibility.

Inciting Marketing Solutions

Marilyn Heywood Paige

Vice President of Marketing