Case Study: Expedia Cruises Achieves 81% Higher Engagement with PromoRepublic

Expedia Cruises boosts engagement 81% in 6 months with PromoRepublic

Expedia Cruises, a travel agency franchise network, faced the challenge of maintaining a consistent on-brand presence across its 300+ locations and 5,000+ Vacation Consultants. They also needed a simple tool for franchisees to execute locally-targeted paid social campaigns. To address this, they turned to PromoRepublic and its Social Media Marketing platform and Digital Asset Manager.

PromoRepublic provided a unified social marketing platform with a digital asset library for on-brand content and a streamlined workflow for approvals. The solution included a post-boosting feature for hyper-localized paid advertising managed by individual locations. Using PromoRepublic, Expedia Cruises achieved an 81% increase in engagement rate and doubled its social media impressions within a six-month period, while also increasing its content output by 148%.

Expedia Cruises