Case Study: The Bank of Glen Burnie achieves relationship-driven deposit growth with IntraFi ICS

The Bank of Glen Burnie grows a $1 million year-round deposit relationship with IntraFi

The Bank of Glen Burnie, a community bank, faced the challenge of competing for larger, relationship-driven deposits against bigger institutions while shifting away from a reliance on rate-sensitive retail accounts. To meet this challenge, the bank's leadership leveraged their prior experience and partnered with IntraFi to implement its ICS service.

IntraFi's ICS solution provided the flexibility to offer clients full FDIC insurance on large balances, which was a key competitive objection. This allowed The Bank of Glen Burnie to deepen relationships with commercial and municipal clients, resulting in more stable, less rate-sensitive deposits. IntraFi's partnership and support were instrumental in helping the bank achieve significant results, such as growing a seasonal commercial relationship from a few hundred thousand dollars to a steady $1 million balance year-round.

The Bank of Glen Burnie