Case Study: Manzana achieves 250%+ ROI from recovered deductions with Promomash Trade & Deduction Management

Manzana Takes a Bite Out of Deductions with Promomash

Manzana Products, a 100-year-old California producer of organic apple cider vinegar, applesauce and apple juice (North Coast), was struggling to track and control retail trade spend and mounting customer deductions using spreadsheets. Tasked by the CEO to find a solution, VP of Sales and Marketing David Whitbeck selected Promomash and subscribed to the Promomash 360 plan, including its Trade Promotion Management and Deduction Management platform and services.

Promomash implemented its deduction-management team and TPO/T&D platform, becoming an extension of Manzana’s team to validate and dispute invalid deductions and provide clear promo-level insights; Whitbeck now reviews Promomash daily. In the first seven months Promomash recovered deductions equal to over 250% of the subscription cost (yielding a >250% ROI), saved Manzana hundreds of labor hours per month, and delivered the visibility needed to renegotiate distributor spend and pursue more efficient promotions.

Manzana

David Whitbeck

VP of Sales and Marketing