Case Study: Mid-Day Squares achieves clarity and control over trade spend and deductions with Promomash

Hyper-Growth Brand Mid-Day Squares Chooses Promomash to Tackle Trade Spend and Deduction Management Challenges

Mid-Day Squares, the fast‑growing functional chocolate snack brand on its way to a $100M goal, was struggling with an overwhelming volume of deductions and poor visibility into trade spend as distribution expanded. To tackle these challenges the team selected Promomash and its CPGenius trade management system (paired with their existing Crisp data stack), signing in late 2023 to get a scalable trade spend and deduction management solution.

Promomash implemented CPGenius with rapid onboarding—being live within weeks—and integrated with Crisp to deliver unified US/Canada reporting and granular views by account, promotion, and product. Within five months Mid‑Day Squares had deductions handled, clearer trade‑spend visibility, faster CFO-level decisions, and smarter allocation of promotional dollars, with the Promomash client success team cited as a key differentiator.

Mid-Day Squares

Nick Saltarelli

Mid-Day Squares