Case Study: Counter Culture Coffee achieves 28% grocery growth, 25% wholesale growth and 90% in-store brand lift with Promomash

Counter Culture Coffee Leans on Promomash Client Success Team to Level Up In-Store Demos

Counter Culture Coffee, a specialty roaster grounded in sustainability, wanted to launch a nationwide in-store demo program but lacked marketing experience, tracking and visibility—relying on spreadsheets and disconnected processes. They partnered with Promomash, adopting Promomash’s platform and Client Success team to design and run the demo program.

Promomash provided its platform plus hands-on coaching, a dedicated Account Manager, training, 24/7 support and reporting that created visibility and accountability for Account Managers and Brand Ambassadors. Within a year of working with Promomash, Counter Culture Coffee saw grocery sales grow 28%, wholesale sales grow 25% and in-store brand recognition rise 90%, turning demos into a measurable, profit-generating channel.

Counter Culture Coffee

Matt Davis

Customer Representative