Case Study: My Money Matters boosts pension awareness with a promotional ice cream van from Promohire

My Money Matters drives many great conversations and meaningful sign-ups with Promohire

My Money Matters, an award-winning financial wellbeing platform, wanted to create a fun and engaging awareness campaign to promote its services during Pension Awareness Week. Their challenge was to make the dry subject of finance appealing and to encourage meaningful sign-ups from council workers. They enlisted the help of Promohire to bring their educational event to life using a promotional ice cream van.

Promohire provided a fully branded ice cream van complete with a QR code, artisanal samples, and on-site specialists. Their solution included custom-named flavors and custom tubs to keep everything on-brand, as well as a videographer to capture the event. As a result, the campaign generated many great conversations and a number of meaningful sign-ups. My Money Matters considered the campaign a great success and found Promohire to be helpful and knowledgeable.

My Money Matters