Case Study: Liberty London drives advent calendar buzz with Promohire’s promotional vehicles

Liberty London drives engagement with Promohire’s 3-vehicle advent calendar activation

Liberty London, a luxury London-based department store, sought to create a memorable launch event for its premium advent calendar to generate significant online buzz and awareness. They engaged the vendor Promohire to help execute their idea of using custom promotional vehicles to deliver products to influencers and create an engaging public activation.

Promohire designed and built custom vehicle wraps for two Piaggio Apes and a Citroen H-Van to perfectly mirror the advent calendar's design, creating a mobile and highly branded campaign. The solution also included enhanced logistics and driving support. The campaign was a major success, drawing large crowds in Covent Garden and generating extensive social media coverage from influencers and press, which put more eyes on the product and led to increased sales.

Liberty London