Case Study: KIND Snacks drives standout summer sampling and social sharing with Promohire's branded step van experience

KIND Snacks hands out 17,000 bars with Promohire's branded step van

Kind Snacks, known for its nutritious and tasty nut bars, wanted to create a live experience to capture imaginations and spark user-generated content. Their challenge was to build an ambitious "Toppings Tour" campaign that would serve as a mobile engagement hub. They partnered with Promohire to source and customize a key asset for this activation.

Promohire provided a custom-branded American step van that served as a mobile sampling station. Their solution included fabricating 3D props, managing logistics across multiple venues, and supplying over 16 toppings and catering staff. The result was a highly successful campaign where Promohire helped hand out over 17,000 bars in a single day, generating huge crowds and extensive social media sharing.

Kind Snacks