Case Study: Charlotte Tilbury boosts Pillow Talk brand engagement with Promohire’s immersive Airstream roadshow

Charlotte Tilbury drives 2,500 digital love notes in 12 live days with Promohire

Charlotte Tilbury, a global luxury beauty brand, sought to create a unique and interactive roadshow to promote its Pillow Talk collection and new Face Palette. Their challenge was to take the campaign on tour across multiple UK cities and provide fans with an immersive brand experience that mirrored the magic of their products, requiring custom props, vehicle fit-outs, and complex logistics.

Promohire provided a comprehensive solution by transforming a vintage Airstream into a mobile beauty spot. Their services included a full custom design and build, the creation of bespoke oversized props like a giant lipstick and compact, and the installation of interactive elements such as a digital spin-the-wheel game and a photo booth. Promohire also handled all logistics for the five-week tour. The campaign was a resounding success, resulting in over 14,000 prizes won and more than 2,500 digital love notes shared, creating significant excitement for the brand and leading to future projects.

Charlotte Tilbury