Case Study: Zootovary.com Achieves a 30% Increase in Email Revenue with Promodo

Zootovary.com boosts email revenue 30% with Promodo

Zootovary.com, a full-service pet store, faced the challenge of increasing sales and user loyalty through its unsegmented email marketing channel. They partnered with the vendor Promodo, which employed its email marketing services using the eSputnik tool, to develop a more personalized approach.

Promodo implemented a strategy to gather subscriber data via a questionnaire and then used that information to launch highly personalized email triggers, such as pet birthday greetings and food purchase reminders. This solution led to a significant increase in revenue from the email channel, achieving up to a 30% surge in monthly income for Zootovary.com.

Zootovary.com