Case Study: Zootovary.com boosts email revenue by 30% with Promodo

Zootovary.com boosts email revenue 30% with Promodo

This case study features Promodo's email marketing services for the customer Zootovary.com, a full-cycle pet store with retail locations and delivery in Ukraine. The challenges were to increase sales via email marketing, enhance customer loyalty, and gather detailed customer data for personalization, starting from a database with no segmentation.

Promodo implemented a solution involving a data collection form to segment the subscriber database and created personalized email trigger chains, including pet birthday greetings and food purchase reminders. The results were significant: personalized triggers far exceeded average email metrics, and the overall monthly income generated by the email channel increased by an average of 30%, achieving the goal of boosting sales and loyalty.

Zootovary.com