Case Study: ZooComplex achieves 5× PPC revenue growth with Promodo

ZooComplex boosts PPC revenue 5× with Promodo

The online pet supply store ZooComplex engaged the PPC management services of Promodo to dramatically improve the performance of its Google Ads account. Their primary challenges were to double the ROI of their paid advertising channels and increase their PPC revenue by five times.

Promodo implemented a comprehensive solution that included restructuring campaigns, reorganizing the product catalog to focus on profitable items, and launching new search and Demand Generation campaigns. Using their in-house G-MOS automation tool, they synced ad campaigns with the product catalog in real time. As a result, ZooComplex achieved its goal of a 5x increase in revenue from PPC. The client also reported a significant boost in brand awareness and a separate 40% increase in their cart conversion rate due to their own UX improvements.

ZooComplex