Case Study: ZEN.COM Boosts EU Fintech Visibility with Promodo PR Campaign

ZEN.COM secures 120+ media placements with Promodo

The fintech company ZEN.COM faced the challenge of simultaneously announcing the EU availability of its app across multiple countries without any premature information leaks. They engaged the vendor Promodo to orchestrate a localized PR campaign that required native placements in various media outlets instead of a standard press release distribution.

Promodo's solution involved creating a targeted media grid and producing dozens of adapted materials in several languages to match different publication formats. This meticulous, incognito approach prevented any information leakage. The campaign resulted in publications in over 120 media outlets, with about half being free republications. The effort also drove increased traffic and branded search queries for ZEN.COM, successfully raising awareness for their product launch.

ZEN.COM