Case Study: Zakaz.ua Accelerates Marketing Decisions with Promodo’s End-to-End Analytics

Zakaz.ua accelerates marketing decisions with Promodo in 2 months

zakaz.ua, a delivery service and marketplace operating in Ukraine, faced a challenge in accelerating its marketing decisions. The client needed to build an end-to-end analytics system to unify disparate data from multiple partner channels, advertising accounts, and its CRM into a single dashboard with a custom attribution model. They engaged the vendor Promodo to implement a solution using Google Cloud services, Python scripts, and Tableau.

Promodo implemented an end-to-end analytics solution by collecting and combining data from sources like Google Analytics, AppsFlyer, and Campaign Manager 360 into a BigQuery data warehouse. They built a custom "last non-push non-direct click" attribution model and automated reporting. This provided zakaz.ua with a unified system for daily automated data updates, enabling faster marketing decisions, optimized budget allocation, and a more accurate comparison of advertising income and expenses.

Zakaz.ua