Case Study: Variety Retail attracts top talent with Promodo's strategic HR page design

Variety Retail boosts career site conversions 196% with Promodo

Promodo was hired by a retail chain to enhance its employer brand and streamline the candidate application process. The challenge was to create an engaging and visually appealing HR section that would showcase the company's culture and values, making it a more desirable place to work, while also building trust through transparency.

The solution involved Promodo designing a strategic HR page with a clear information architecture and a responsive interface. Key features included a compelling home page with calls to action, a convenient job catalogue with filtering, and dedicated pages for culture and sustainable development to attract aligned candidates. Promodo's work successfully created a more efficient and appealing platform for talent acquisition.