Case Study: Udrive increases leads by 3.4x with Promodo's PPC optimization

Udrive increases leads 3.4x with Promodo

Udrive, an automotive platform for selecting and purchasing new cars, faced the challenge of generating a sufficient volume of qualified leads through paid advertising. Despite using Meta Ads, the overall number of leads was low and scaling was limited by algorithm constraints, all within an industry experiencing rising costs and a more competitive auction. They partnered with the vendor Promodo to address this.

Promodo implemented a multi-stage PPC solution across Google Ads and Meta. A key tactic was optimizing campaign algorithms by adding a secondary add-to-cart conversion event to provide more learning data. They then shifted focus to Performance Max campaigns using real dealership photos and adopted a Maximum Value bidding strategy to prioritize high-quality leads. This approach led to a 3.4x increase in leads, a 25% decrease in cost per click (CPC), and an 80% reduction in the cost per acquisition (CPA) for the secondary event.

Udrive