Case Study: Solmar boosts brand awareness and conversions with Promodo's PPC management

Solmar increases conversions and brand awareness with Promodo

Solmar, a Ukrainian clothing brand, sought to strengthen its position in its home market and enter the Polish market. The brand partnered with the vendor Promodo to implement an advertising strategy with the goals of gaining a foothold in Poland and maintaining a specific return on ad spend (ROAS) level.

Promodo implemented and managed Google Ads campaigns, including Performance Max and Demand Gen, which were tailored to the Polish audience's behavior and seasonal events. As a result of this strategy, Solmar achieved an increase in conversions while maintaining its target ROAS. Promodo also successfully increased branded traffic and overall brand awareness for the client in the new market.

Solmar