Case Study: Rozetka.ua boosts revenue with Promodo's social media content strategy

Rozetka.ua boosts revenue 32% with Promodo

Promodo worked with Rozetka.ua, Ukraine's most popular electronics and home appliances marketplace, to address a challenge with its social media strategy. The client needed to shift its content away from being overly promotional and entertaining toward more useful and informative material to improve audience engagement and perception.

The solution involved a comprehensive overhaul of Rozetka.ua's Facebook and Instagram strategies, managed by Promodo. On Facebook, promotional posts were significantly reduced and replaced with structured, useful content, while Instagram adopted a new, relatable brand voice personified by a spokesperson named Masha. This strategy led to substantial growth, including a 54% increase in transaction rate, a 52% rise in transactions, and a 32% boost in income from the Facebook efforts.

Rozetka.ua