Case Study: Rakuten Viber grows into a super app with Promodo’s ASO and user acquisition

Rakuten Viber cuts CPA for dating profiles by 49% with Promodo

Rakuten Viber, a leading global messaging app, sought to evolve into a super app by launching its new Viber Dating feature in a highly competitive market. Their challenge was to strengthen the organic performance of both the main Viber app and the Dating feature while maximizing the activation of dating profiles from their existing user base. They partnered with the vendor Promodo for mobile marketing services to address this.

Promodo implemented an integrated strategy combining App Store Optimization (ASO) and paid user acquisition. The solution included comprehensive keyword research, metadata optimization, A/B testing of visuals, and the creation of custom store pages for the dating feature. This approach, combined with targeted paid campaigns on Meta and Google, significantly increased visibility and conversion rates. As a result, Promodo helped Rakuten Viber get featured prominently on app stores and achieved a 49% reduction in the cost per acquisition for opening a dating profile.

Rakuten Viber